Do Advertising terms sound like another language?
Just look at the CTR and if that’s high your CPC should be good, CPM on track and you can find your AOV and ROAS.
What on earth am I on about?
It may sound like some secret ad manager code but it’s just a whole heap of acronyms that we use when creating ads and reviewing the data.
To save you time deciphering the code [AKA asking Google] I’ve created a list of the most common acronyms and ad jargon for you.
Download this handy guide to have at your fingertips while you get started on your Facebook and Instagram Ads journey.