I'm Amy
your Facebook ads manager

Are you sick and tired of your Facebook and Instagram ads struggling to get results?

Let’s turn that around and get your brand seen, and the leads & sales flowing in.

I help small and medium businesses just like yours to stay top of mind and stand out on Facebook and Instagram with advertising. As a social media ad specialist, I can help you with: 

  • optimising your ads set up on Facebook within Business Manager
  • researching the best strategy for your brand
  • getting maximum value from your Meta ad spend

Let’s create a plan to have your advertising campaigns working hard to drive brand awareness, leads and dollars to your business. 

My career experience started as a social media manager in a local Cranbourne cafe and now I work with course creators and well known food brands across the country.

Before starting Sugarpop Social in 2016, I was employed as an in-house social media manager in the food and hospitality industry. I’d managed cafe’s previously and loved the transition into marketing.

I even met my husband while working together. I was the front of house manager and he was the head chef. 


Stop letting Facebook and Instagram advertising confuse you

I can wrangle the algorithms, build audiences and drive sales for your business. Don’t spend another minute faffing around, only to get a crappy result. As a Facebook and Instagram ad specialist I’ll personalise your ad strategy to get results so you can spend your time doing what you do best in your business. 

Get clear on your Facebook and Instagram ad strategy

Connect with your ideal audience through targeted ads

Scale your business using paid ads

My Facebook ad strategies have helped many

Social media strategy

Social media strategy

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Social media coaching

Social media coaching

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Social media advertising

Social media advertising

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AU$ 1200000
+ spent on advertising
years in SMM
+ clients helped

Who I’ve worked with

Psst: I’m kind of a foodie influencer

Becoming a food influencer was never my plan. While managing a cafe in 2015. I was told to ‘get us on social media.’ So I did. And then I did (@inbetweendesserts)

Brunches, lunches, dinners and lots of desserts.
Teas, coffees and wine.

Those early days were the golden era of Instagram. I’d regularly wake up to see 500 new followers on my account.

Growth on socials is harder these days with way more people using Facebook and Instagram now than back in 2015. This is why I love using paid strategies to help get brands and local businesses seen. Especially when there is so much great UGC you want to utilise this to get visible.

This experience as an Instagram microinfluencer has given me tremendous insight into the food marketing world and how restaurants, food brands, and providers position their brand in a competitive marketplace. I’ve seen first-hand how brands build loyalty and the importance of messaging and connection to keep customers interested, engaged and connected to a brand.

Nice things people say

Amy is my GO TO expert on Facebook and Instagram. We ran a workshop together yesterday (Instagram Video Made Easy) and she was such a delight to work with. It's so great to collaborate with an expert who complements my stuff so well. And to co facilitate a workshop is not easy, but it felt effortless. Thanks Amy for taking such good care of our participants yesterday and I know we'll do plenty more"
"Amy’s understanding of socials is exceptional. She scanned through the micro details of my Instagram and Facebook page and gave me simple workable solutions to help me attract the right people consistently. Amy is skilled and knowledgeable and generous with sharing her wealth of knowledge."
"Amy is THE Instagram guru and Sugarpop Social is the first place I visit for any social media related questions. I have purchased 2 of Amy's courses/sessions so far and they are amazing value. She is a wealth of knowledge and very generous with her advice. Thank you Amy, I will be back and love being part of the Sugarpop Social community.”

Make it fun

Let’s make it easy for you to achieve success with paid advertising. You’ll need a consistent, strategic approach that works for your business and offering.

Get some help

In my Facebook Ads Power Hour we'll go through your burning questions and get your ads back on track.

Sell more

Social media is like a party filled with your ideal customers. Use Facebook and Instagram ads to deliver value and drive sales. Let's get your branding, lead gen or sales funnel working for you.

Work with me

Complete the enquiry form and book a 15-minute chat about how I can help you build your brand and drive sales with Facebook & Instagram ads.